The following is excerpted from a blog by Spark451, a Jenzabar Company.
If you’re a university enrollment professional or in-house marketing leader, “bringing in a class” is only part of the job. The unwritten expectation? Stay ahead of every platform shift, every algorithm update, and every new student behavior—at all times.
No pressure, right?
Between shifting student behaviors, new platforms, and AI touching nearly everything, digital marketing can feel like a moving target; one that never slows down long enough for anyone to catch up. The result? Tactics that worked a year ago may no longer have the same impact, even with consistent spending.
This blog takes a closer look at some of the near-term changes that will impact the paid and social digital marketing arena. It also explores how enrollment teams can adapt their media strategies to stay efficient, visible, and competitive in the year ahead.
For the full story, you can read the blog here.
