Higher Education’s Big 4, Part 1: The Financial Tightrope

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To Trust or Not to Trust, That Is the Student’s Question
To Trust or Not to Trust, That Is the Student’s Question

Restoring trust in higher education is a big priority for college presidents today.

Workforce Pell: Continuing Education Opportunity. Registration and Financial Aid Workflow Challenge.
Workforce Pell: Continuing Education Opportunity. Registration and Financial Aid Workflow Challenge.

Success with Workforce Pell programs will require collaboration and coordination between multiple campus systems and departments.

Why Enrollment Teams Don’t Trust Their CRM Data—and How to Fix It
Why Enrollment Teams Don’t Trust Their CRM Data—and How to Fix It

Whether you’re using Slate, Element, Salesforce, or another CRM, the actions you take (or don’t take) have lasting consequences.

Why Automation Alone Isn't Enough
Why Automation Alone Isn't Enough

How date-driven campaigns can be used to complement workflows and boost engagement.

Admitted Yield Insights From the Spark451 Strategy Team
Admitted Yield Insights From the Spark451 Strategy Team

Here's how our strategists recommend refining your approach in the final stretch.

The Enrollment Cliff Is Here. Agility Is Now Mandatory.
The Enrollment Cliff Is Here. Agility Is Now Mandatory.

Agile, adaptable institutions will be better suited to overcome enrollment cliff concerns.

How AI Is Reshaping Digital Student Search

Discover strategies for keeping your brand visible as zero-click and generative AI search takes hold.

Elevate Application Review With Your CRM
Elevate Application Review With Your CRM

Help your admissions team get ahead of the application review season.

Trend Alert: The New Enrollment Strategy Is Retention
Trend Alert: The New Enrollment Strategy Is Retention

The enrollment cliff isn’t about finding more students—it’s about keeping the ones you have.

What Do College-Bound Students and Parents Want During the College Search Process?
What Do College-Bound Students and Parents Want During the College Search Process?

We highlight findings from Spark451’s 2025 College-Bound Student and Parent Surveys to discover what students and parents prioritize in the college search.

Senior Search Season Is Here. Are You Ready?
Senior Search Season Is Here. Are You Ready?

Discover how you can make sure your next senior search campaign is a success.

Community Conversation: How Are You Building a Proactive Student Success Culture?
Community Conversation: How Are You Building a Proactive Student Success Culture?

During a JAM 2025 community conversation, participants explored how to move from a reactive student success strategy to a proactive one.

The Power of the Handwritten Note (and How to Scale It)
The Power of the Handwritten Note (and How to Scale It)

When recruiting college students, handwritten notes make a lasting impact. Learn how to scale this personal touch with smart, authentic tech.

Plant the Seeds for a Successful Spring
Plant the Seeds for a Successful Spring

Uncover the steps you can during the April admissions season to turn acceptances into enrollments.