Strategic Enrollment Marketing, Creative Services, and Technology

Spark451

a Jenzabar Company

Marketing to the Next Degree°

Strategic Enrollment Marketing, Creative Services, and Technology

Spark451, a Jenzabar Company, is a higher education marketing firm delivering effective campaigns through research, strategy, communication planning, and breakthrough creative. Specializing in enrollment marketing, student search, creative services, and digital media, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.

At Spark451, we take marketing to the next degree by combining creativity with powerful technology to achieve measurable results.

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Core Services


Enrollment Marketing - Spark451
Enrollment Marketing

Data-driven recruitment strategies that attract the right students.

Creative Services - Spark451
Creative Services

Inspired marketing communications and personalized content.

Technology - Spark451
Technology

Admissions technology and data solutions for marketing optimization.

New York University
Spark451’s unique industry insights, creativity, and dedicated account strategy really stand out among other agencies in the higher ed space. Working with Spark over the years has enabled us to more effectively market to, support, and retain our students.Joey Schmit, Assistance Vice President, Marketing & Communications, New York University
Saint Louis University
Spark451 provides strategic higher education solutions that are driven by creativity, technology, and data, and deliver results.Kathleen Davis, Vice President of Enrollment Management, Saint Louis University
Moravian University
Spark451's approach to student search is anything but cookie-cutter. Their uniquely tailored strategic insights on targeting parameters, creative brand positioning, segmented messaging, and innovative tactics are what has made them so successful in our partnership for the last several years.Mary Beth Carey, Executive Director of Admissions & Financial Aid, Moravian University
The Jenzabar Partnership Difference

The Jenzabar Partnership Difference

Jenzabar is higher ed's true technology partner. Here's what sets us apart.

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Enrollment Marketing and Creative Services Solutions

Student Search

Student Search

Build your next class with a response-driven campaign customized to your institution.

Admitted Yield Program

Admitted Yield Program

Build excitement and help admitted students secure their enrollment.

Digital Marketing

Digital Marketing

Get the most out of your ad budget and reach the right person, with the right message, at the right time.

Web Design & Development

Web Design & Development

Strengthen and modernize your institution's website with data-backed insights, solid SEO, and responsive, refreshed design.

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SparkAssist CRM Support

Enlist the support you need to unlock your CRM’s full capabilities and develop advanced solutions to reach your goals.

Publication Suites

Publication Suites

Evoke an emotional connection through materials that tell your institution's unique story.

Direct Marketing

Direct Marketing

Reach the right audiences with messages that resonate and spur action.

Communications Strategy

Communications Strategy

Build a refined tactical plan for your institution's communications.

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Data Science & Analytics

Leverage data to make informed decisions and create a more personalized marketing plan while maximizing results.

Insights and Innovations

Survey Report: Spark451’s Latest College-Bound Student and Parent Survey Results
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It’s the Perfect Time to Plan Your Fall Photoshoot!
Blog: It’s the Perfect Time to Plan Your Fall Photoshoot!
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Email Marketing Best Practices
Blog: Email Marketing Best Practices
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Your October CRM To-Do List
Blog: Your October CRM To-Do List
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We’d love to have an informal conversation about your goals and challenges.


Contact us today, and we’ll get right back to you.

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Award-Winning Work That Gets Results

Check out our latest portfolio to see how Spark451's Creative Services team helps colleges and universities impress and engage students.

View Portfolio