Target Your Right-Fit Students. Grow Your Campus.
Your marketing strategies should reflect your brand and capture the attention of the students who would thrive on your campus. You need to be as creative and engaging as your students are—and you need a partner that can keep up with Florida’s increasingly competitive marketing landscape.
Spark451, a Jenzabar Company, is a full-service enrollment marketing and strategy agency. We blend data science, creative strategy, and personalized communications so you can connect with students, optimize marketing performance, and achieve sustainable enrollment growth. Amplify your team’s impact with a supplemental partner that brings proven strategies and actionable insights to every stage of enrollment.
Why Partner With Spark451?
Shine light on your unique brand. Using our predictive modeling and data-driven approach, we identify your most qualified prospective students from the right geomarkets and deliver segmented, personalized communications that show off your institution. With real-time reporting and tracking, we can make big or small improvements to optimize your search campaign.
Are you getting the most out of your enrollment CRM? Our team of experts will work with you in any enrollment CRM to ensure you fully utilize your data and resources. We can support your institution with technical and creative skills and services to maximize engagements with prospective students, optimize user experiences, enhance reporting and workflows, and so much more.
Strengthen your recruitment pipelines with creative publications that cut through the noise and highlight your institution’s strengths. Make a splash connecting with students, parents, and school counselors and bring your institution’s brand to life in mailboxes, inboxes, travel table set-ups, and everywhere in between.
Students: What Do They Look for When Applying to College?
Our 14th annual College-Bound Student Survey highlights the factors that impact how students perceive prospective colleges, and what you should be doing to maximize your marketing, recruitment, and student success initiatives.
Proven Results
1000%
ROI (average) for Spark451's search clients based on enrolled first-year gross tuition
13%
average conversion of inquiry to applicant
18.5%
Email open rate for search campaigns – 25% higher than the industry average
+15%
Lift of search response rates from our proprietary accelerator email method
Parents: How Do Students’ Primary Influencers Impact College Decisions?
In the companion piece to the student survey, our Survey for Parents of College-Bound Students outlines the factors that influence parents when helping their children search for and apply to colleges. Are you reaching these key stakeholders?
