2026 Graduate School Intenders Survey
Industry Insight
Graduate students demand provable ROI and use new tools like AI to find programs.
The annual 2026 Graduate School Intenders Survey conducted by Spark451, a Jenzabar Company, reveals that prospective graduate students are career driven, moving faster, expecting more flexibility, and demanding clearer proof of value than in previous years. Why the change? Rising selectivity in the job market and the growth of working‑learner scenarios are reshaping how prospective graduate learners evaluate programs.
This year's survey, which covers findings from more than 1,300 individuals who are actively considering or already pursuing graduate education, explores enrollment intent, decision timelines, preferred delivery formats, and the digital channels shaping the graduate search process.
Download your copy of the survey today and uncover new tactics for attracting and enrolling more graduate students.
Interested in learning more? Register for our webinar on May 19, The Modern Graduate Prospect: What the 2026 Graduate Intenders Survey Reveals.
