With eight-week terms and 21 campuses around the world, Upper Iowa University needed a centralized recruitment platform that would enable staff to access consistent information quickly and efficiently. With Jenzabar Recruitment, Upper Iowa University centralized operations, unified student information, and improved engagement throughout the constituent lifecycle. As a result, Upper Iowa University increased its conversion rate from application to matriculation by 10% and streamlined communications across all of its 21 campuses.

Read this case study to learn how Jenzabar One enables institutions like Park University to unite data, personalize outreach, and improve communications.

Challenges the university faced before partnering with Jenzabar: 

• Decentralized admissions technology and processes complicated communication across 21 different campuses.  
• The inability to target and personalize outreach to prospective students led to fewer enrollments.  
• Manual processes contributed to poor user experiences. 

After partnering with Jenzabar, the university was able to: 

• Process its admissions lists 3X faster via automation and a centralized system. 
• Increase conversation rates from application to matriculation by 10%. 
• Streamline and centralize cross-campus and remote communications.  
• Deliver segmented, personalized outreach to prospective students on an ongoing basis. 
• Empower and educate staff with easily accessible student data and information. 

“Jenzabar acted as an extensionof our team, truly listened to our challenges, and provided a fantastic solution that could help us hit critical objectives now and in the future. Jenzabar Recruitment brings together everything that Jenzabar has learned over 30 years of experience; I can’t imagine using another platform and achieving the same results.”

Dawn Novak
Assistant Vice President of Enrollment Management
Upper Iowa University