6 Steps to Take to Improve Communication and Boost Student Enrollment

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Harness the Power of Sophomore/Junior Search

We explore how a little bit of planning can have your enrollment funnel overflowing.

Text Message Marketing Best Practices
Text Message Marketing Best Practices

Our colleagues at Spark451 provide tips for optimizing SMS and MMS marketing campaigns.

Jenzabar Partner Spotlight: How Nelnet Enables Institutions to Improve Retention With Tuition Payment Plans
Jenzabar Partner Spotlight: How Nelnet Enables Institutions to Improve Retention With Tuition Payment Plans

How can colleges improve retention when students can’t afford a lump-sum tuition payment? Flexible payment plans are the solution. 

The 2025 EDUCAUSE Top 10, Part 2: Navigating Trust and Resilience in Higher Education
The 2025 EDUCAUSE Top 10, Part 2: Navigating Trust and Resilience in Higher Education

At its annual meeting this year, EDUCAUSE unveiled its 2025 Top 10. We break down the critical issues shaping higher education in this three-part series.

The 2025 EDUCAUSE Top 10, Part 1: Prioritizing Key Challenges for Higher Education
The 2025 EDUCAUSE Top 10, Part 1: Prioritizing Key Challenges for Higher Education

At its annual meeting this year, EDUCAUSE unveiled its 2025 Top 10. We break down the critical issues shaping higher education in this three-part series.

Top 5 Admissions CRM Focus Areas for Fall
Top 5 Admissions CRM Focus Areas for Fall

Our colleagues at Spark451 explore how you can make the most of higher education’s fall enrollment season.

Email Marketing Best Practices
Email Marketing Best Practices

Our colleagues at Spark451 explore essential tips for higher education institutions looking to elevate their communication strategy.

How College and University Presidents Are Navigating Uncertainty
How College and University Presidents Are Navigating Uncertainty

In a companion piece to its 2024 survey, IHE explores how higher education leaders are confronting today’s financial challenges.

Take Control of Your Financial Aid Offers
Take Control of Your Financial Aid Offers

Discover how to stay on top of financial aid communications and why digitals offers may be more impactful than paper ones.

Freshmen Persistence and Retention Rates Are Up. Here’s How You Can Sustain the Trend.
Freshmen Persistence and Retention Rates Are Up. Here’s How You Can Sustain the Trend.

Freshmen retention and persistence is increasing. Here’s how to bolster early intervention and first-year programs to continue the upward trend.

Keeping Students and Families Engaged Through the Enrollment Cycle
Keeping Students and Families Engaged Through the Enrollment Cycle

With normal melt enhanced by FAFSA challenges, what can institutions do to maintain student engagement throughout the spring and summer?

How Gmail and Yahoo Are Changing the Email Ecosystem
How Gmail and Yahoo Are Changing the Email Ecosystem

Discover tips and tricks for ensuring your emails are sent without errors.

The Key to Student Success: Keep Things Human
The Key to Student Success: Keep Things Human

Struggling students have unique needs. How can busy student success professionals tailor support to meet those needs?

What Can Institutions Learn From the Way Community Colleges Serve Their Communities?
What Can Institutions Learn From the Way Community Colleges Serve Their Communities?

Community colleges across the nation are transforming the way they do business. Here’s what other institutions can learn from their successes.