The Two Ingredients You Need to Perfect Your Campus Efficiency Recipe

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Harness the Power of Sophomore/Junior Search

We explore how a little bit of planning can have your enrollment funnel overflowing.

Identifying and Exploring Higher Education’s Top Trends in 2025

As Jenzabar looks ahead to 2025, here are the top trends we believe institutions should be investigating this year.

Text Message Marketing Best Practices
Text Message Marketing Best Practices

Our colleagues at Spark451 provide tips for optimizing SMS and MMS marketing campaigns.

To Transform Students Into Lifelong Donors, Begin Early
To Transform Students Into Lifelong Donors, Begin Early

The best way for advancement and alumni relations staff looking to cultivate the GOLD demographic of donors is to start while students are still on campus.

Keeping Students and Families Engaged Through the Enrollment Cycle
Keeping Students and Families Engaged Through the Enrollment Cycle

With normal melt enhanced by FAFSA challenges, what can institutions do to maintain student engagement throughout the spring and summer?

How to Transform the Class of 2024 Into Engaged Alumni and Future Donors
How to Transform This Year’s Graduating Class Into Engaged Alumni and Future Donors

Securing GOLD dollars can be tricky. Here are a few ways to turn graduates of the last decade into lifelong donors. 

How to Unburden Your Admissions Team During the April Madness Season
How to Unburden Your Admissions Team During the April Madness Season

Discover how a modern communications solution can unburden your admissions team and increase yield at the same time.

4 Major Takeaways From Spark451’s Graduate School Survey
4 Major Takeaways From Spark451’s Graduate School Survey

As institutions look to create sustainable graduate programs, these key takeaways from Spark451’s survey may help.

Your Applications Are Up, But Are You Prepared for Yield Season?
Your Applications Are Up, But Are You Prepared for Yield Season?

Here are some strategic suggestions to help admissions teams overcome potential admitted yield obstacles.

Higher Education Needs to Focus on Re-Recruitment. Here Are 5 Methods to Consider.
Higher Education Needs to Focus on Re-Recruitment. Here Are 5 Methods to Consider.

Institutions need to market to current students. Spark451’s Steve Kerge outlines 5 things they should be doing.

4 Tried and True Tips to Growing College Enrollments
4 Tried and True Tips to Growing College Enrollments

In an episode of the EdUp Experience podcast, Steve Kerge sat down with Berry College’s Andrew Bressette to discuss how Berry is growing enrollments.

Tips for Building a Better First-Year Student Experience
Tips for Building a Better First-Year Student Experience

Here’s how institutions can revamp the first-year student experience to improve overall student retention.

Finding Students Where They Are: Fueling Enrollment and Building Brand Awareness Among Gen Z
Finding Students Where They Are: Fueling Enrollment and Building Brand Awareness Among Gen Z

What does Gen Z want, and how can institutions use this understanding to boost their digital footprint and enroll more students?

3 Digital Strategies to Attract Non-traditional Learners
3 Digital Strategies to Attract Non-traditional Learners

Institutions looking to market continuing education programs to non-traditional learners should consider using these three digital strategies.